This Privacy Policy explains how Thrax Apparel collects, uses, discloses, and protects information when you visit thrax-apparel.com, make a purchase, join a list, submit a review, or otherwise interact with us.
Information we collect
Information you provide. We may collect your name, email address, phone number, billing and shipping details, order information, selected products and sizes, review content, rating, order reference, and messages you send us.
Information collected automatically. When you use the site, we and our service providers may collect device and browser details, IP address, approximate location derived from IP, pages viewed, referring pages, timestamps, interactions, and cookie or similar-technology identifiers.
Payment information. Payment-card details are collected and processed by checkout providers such as Shopify or Stripe. Thrax Apparel does not receive or store full payment-card numbers on this site.
How we use information
We use information to operate and secure the site; provide checkout and fulfill orders; calculate taxes and shipping; send order and service communications; manage customer support, waitlists, reviews, and promotions; detect fraud or abuse; measure and improve site performance; maintain business records; comply with law; and, with your choice where required, send email or text marketing.
Cookies and local storage
The site and its providers may use cookies, pixels, and similar technologies for checkout, security, preferences, analytics, and marketing. The site also uses browser local storage to remember certain interface preferences, including when a promotional text prompt was dismissed and the timing of a promotional countdown. You can control cookies or clear local storage through your browser, though some features may stop working correctly.
How we disclose information
We may disclose information to vendors that help us run the store, including website hosting, database, checkout and payment, commerce, print-on-demand or fulfillment, shipping, email, messaging, customer support, analytics, fraud prevention, and professional-service providers. This may include Shopify, Stripe, and fulfillment partners when used for your order.
We may also disclose information when required by law; to protect customers, our rights, or site security; in connection with a merger, financing, acquisition, or sale of business assets; or with your direction or consent. We do not disclose personal information for money. Some analytics or advertising activity may be treated as “sharing” or targeted advertising under certain state privacy laws; where applicable, you may request to opt out.
Email and text choices
You may unsubscribe from promotional emails using the link in an email or by contacting us. For recurring marketing texts, reply STOP to opt out or HELP for help. Message and data rates may apply. Opting out of marketing does not stop necessary transactional or service messages, such as order confirmations.
Reviews and public content
If an approved review is published, the display name, rating, review text, product name, and verified-purchase indicator may be visible publicly. Your email address and internal order reference are used for administration or verification and are not intended for public display.
Retention
We keep information for as long as reasonably necessary for the purposes described here, including to complete orders, maintain records, resolve disputes, enforce agreements, prevent fraud, and meet legal, tax, and accounting obligations. Retention periods vary by the type of information and applicable requirements.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your privacy choices and rights
Depending on where you live, you may have rights to request access, correction, deletion, or a portable copy of certain personal information; to opt out of certain sharing or targeted advertising; or to appeal a denied request. You may also withdraw consent where processing relies on consent.
To make a request, email info@thrax-apparel.com with “Privacy Request” in the subject line and describe your request. We may need to verify your identity. Authorized agents may submit requests where permitted by law. We will not discriminate against you for exercising an applicable privacy right.
Children
This site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review and delete it as appropriate.
External services and international processing
Third-party links and services have their own privacy practices, which we do not control. Our providers may process information in the United States or other countries where they operate, subject to applicable safeguards.
Changes and contact
We may update this policy to reflect changes in the store, technology, providers, or law. The effective date above identifies the current version. For privacy questions or requests, contact info@thrax-apparel.com.